March 8, 2021
Chief Marketing Officer Lisa Olney has been quoted among other legal marketing industry leaders who have guided both their firms and internal teams through the pandemic amidst our new working environments. In her commentary, Lisa advises on finding the opportunities presented as a result of our new normal.
“There are a lot of downsides to our current situation, but one of the upsides is that people have generally been more open to considering new ways of doing things than they may have been in the past. I’m using that openness as a way to engage our attorneys in a dialogue about new approaches, and then leveraging those conversations into plans and concrete steps so that we can take action toward achieving our marketing goals.”
The article discusses that legal marketing professionals need to consider how to position firms to grow successfully through the short- and long-term.
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